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N. N. Light
Dec 21, 20183 min read

The Unstoppable Organization: Empower Your People, Engage Your Customers, and Grow Your Revenue by @


Title: The Unstoppable Organization: Empower Your People, Engage Your Customers, and Grow Your Revenue

Author: Shawn Casemore

Genre: Business and Management, Business

Book Blurb:

Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities. How can you continually improve your employees’ morale and performance in a sustainable way? How can you stay ahead of your customers’ ever-changing needs without spending a fortune on technology? How will you survive financially amidst the rising costs of retaining talent, attracting customers, and introducing technology? Whether you are a CEO, executive, or entrepreneur, in The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices to: Engage your people to increase their productivity and morale.

Empower your customers to become invested in and loyal ambassadors of your brand.

Gain clarity on where you should invest in order to achieve the highest possible ROI.

Increase creativity within your organization to tackle and overcome emerging challenges.

Prepare for the next generation of employees and customers. Building and sustaining a highly competitive and profitable organization can be complex and confusing, but it needn’t be. The Unstoppable Organization shares insights and examples of dozens of companies who are growing leaps and bounds over their competition, all with a stabilized and highly engaged workforce who help them connect and satisfy their customers each and every day.

My Review:

This book could be called 'The guidebook to business growth in the 21st Century'. The author has once again created a fool proof guide that is approachable and readable. This book can apply to giant firms and start ups, from the food industry and information industry.

What makes this book so effective is how readable it is. The author uses the same approach that worked so well in his first book. The sprinkling in of examples of many types of companies is very effective. The reader, whether the CEO of a multinational or a person sitting on a packing crate, will relate. The author also has come up with some superb acronyms that play so well in the 21st century.

If you are a business owner looking for growth (which one isn't?) or a concerned member of a company that seems to be stagnating, this book is for you. Brilliantly researched, superbly written. Engaging and Intelligent. This is a ground-breaking work in the field of improving business growth in the complicated world of 21st Century business.

My Rating: 5 stars

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Author Biography:

As a professional speaker and author, Shawn invests significant time studying top performing organizations from around the world, speaking and interacting with CEOs, Presidents and business leaders to understand how they have grown their organization and created compelling employee-customer connections.

Shawn has spoken for Fortune 500 companies such as CN Rail, Tim Hortons and Pepsi Co, however the majority of his time is invested interacting with and speaking to some of the fastest growing and dynamic mid-market companies from across North America including Bellwyck Packaging, Gerson and Gerson and Saje Natural Wellness.

In his book “The Unstoppable Organization,” Shawn shares strategies and insights from some of the most recognized organizations from across North America with the intention of helping readers build their own unstoppable organization that will survive and thrive in today’s unsteady economy.

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Reviewed by: Mr. N

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