Title: Book Title Generator: A Proven System in Naming Your Book
Author Scott Lorenz
Genre: Non-Fiction, Business Writing, Publishing
Publisher: Westwind Book Marketing
Book Blurb:
It’s the first thing they see…
…and if done right, can make all the difference.
Is your Title designed to sell? George Orwell’s dystopian novel 1984 started out as The Last Man in Europe and Dracula was originally titled Dead/Un- Dead. Would Harper Lee’s renowned classic, To Kill a Mockingbird, have done as well as Atticus? What will they read next? If the title doesn’t grab them, it’s game over. Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. He shares his secrets. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. You’ll learn:
- How to effect sales with a title change. - The power of numbers, alliteration, and idioms. - Why keyword research is important and how to do it. - plus, much more. Book Title Generator is designed to help authors and publishers spark the idea to lead them to the perfect book title. It’s the surefire way to find your winning title.
You’ll adore this crucial piece of the marketing puzzle because he writes with wit and humor to help you truly know the concepts.
Excerpt:
ONCE YOU GET those basic keywords down, the next step is working them into your book’s title listing. For example, if you’ve settled on “paranormal romance” as your genre for your debut novel Once Bitten, great, you’re on the right track. You will need to find a logical way to work keywords in. What do I mean by logical?
Keyword stuffing (jamming in every possible word) doesn’t work. For one thing, it looks unprofessional. On the level of search engine functionality, jamming a bunch of phrases into a listing has proven ineffective for increasing exposure. Yeah, the bots have caught on and caught up to us.
When you go about the task of entering your book title into the Amazon page you may want to consider something like:
Once Bitten: A Paranormal Romance.
Right away, the logical use of genre-based keywords does two things. First, it allows searches to differentiate between the Once Bitten book that falls into the cooking category, the one that’s a memoir about being attacked by an angry snake, and yours. The other is that it announces its presence to readers.
Nailing the right keywords also comes later in your book’s Amazon experience, too.
Keywords might not be as obvious as your genre title either. Keywords and search behavior are as wide and varied as anything else we humans do when we get in front of our computers. Keywords may include settings. Let’s say you write World War II military thrillers. Readers of that niche are well-practiced in searching for that specific term. A book like that may want to add the subtitle, A World War II Military Thriller.
Your best keywords may end up drilling down deeper into the genre than just paranormal mystery, into a specific niche genre like urban fantasy or something else.
If you are writing a book series centered on a specific character, eventually their name will fall into the realm of logical keywords. Readers talk about characters. If senior heartthrob Jack Longtooth is going to serve as the hero of Once Bitten in the endless series of books, you may want to add that name as well. Once Bitten: A Jack Longtooth Paranormal Mystery.
The key to understanding keywords in titles is that they are there to complement your book’s core title. On their own, words like Once Bitten can mean anything.
Buy Links (including Goodreads and BookBub):
The book is available on Amazon in ebook for Kindle, paperback and as an audiobook.
Find out more at: www.BookTitleGenerator.net Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen
Author Biography:
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book.
He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Learn more about Westwind Communications' book marketing approach at https://www.Book-Marketing-Expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Join the 42K+ authors and writers who follow Lorenz on Twitter @aBookPublicist
Social Media Links
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