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Oct 3, 20226 min read

Author Spotlight | Meet speaker, consultant, and author @ShawnCasemore #business #books #sales



Shawn is an expert in sales, driven by a passion to help business owners, executives and sales leaders accelerate their sales results. As a keynote speaker and virtual speaker, he enables companies, their leaders, and teams to accelerate their sales results.


A prolific writer, Shawn frequently writes about best practices and proven strategies to generate more sales. His insights can be found online in publications such as Fast Company, PLANT Magazine, and INC magazine to name a few.


Shawn is also the author of “The Unstoppable Sales Machine” which released in August 2022.


To learn more about Shawn and his work you can visit www.shawncasemore.com


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Title: The Unstoppable Sales Machine: How to Connect, Convert and Close New Customers

Author: Shawn Casemore

Genre: Business, Sales

Publisher: Routledge


Book Blurb:


You're in big trouble if you rely on having "feet on the street" to generate new sales. Selling in today's economy has forever changed. Buyers today are more challenging to reach and offer less of their time to anyone in sales. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results.


This book addresses the shifts sales professionals, and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals -- anyone who desires to create a rapid and sustained increase in their sales without investing significant time or money.


In a comprehensive review of the author's work with global companies, Casemore introduces a model for "Unstoppable Selling" -- capturing the strategies and tactics of how top-performing companies have continued to sell more each year, all while increasing the predictability of their sales growth.


This book contains powerful models, tools, and resources, including the Hybrid Sales Funnel, Rocket Fuel Referral Process, and the Market Maximizer. In addition, the book demonstrates how you can quickly establish your Unstoppable Sales Machine regardless of the size or sector of your company.


Introducing your own unstoppable sales machine will not require you to hire a bunch of experts or more employees. This book accepts you where you are and then walks you through the steps to quickly introduce and launch your very own machine. You'll find all the advice, guidance, case studies, and worksheets in this one convenient book ready for you to implement. If you intend to scale your business or want more freedom from the daily rollercoaster of your current sales strategy, this is the book for you.


Excerpt:


WHY YOU CAN’T (AND SHOULDN’T) SELL TO EVERYONE


To begin with we can’t be successful if we try to sell to everyone because

our time and resources are limited. By identifying who our ideal buyers

are, we can be intentional about how we invest our time and money, allowing

us more time to focus on those who will buy from us (because they have

a need for what we offer), and less time with those who won’t.


Let’s look at some examples of companies that recognize (and capitalize on) selling to their ideal buyers, and the influence this has on their sales and growth.


In 2019, Tesla made the decision to shift to closing its retail stores (save

for some stores in high traffic regions) and moving all of the sales for their

cars online. They did so because they recognized their ideal buyer was

someone who was willing to purchase an electric car online.


At the time, buyers of Tesla’s were early adopters of technology and

recognized the brand power of Tesla. They drive a Tesla not necessarily

because they want to drive an electric car (there are other electric vehicle

options they could invest in), but because they want to drive a Tesla.

Knowing this, Tesla recognized that using a retail sales strategy (selling

cars in-store, which has historically been how most new cars have been

sold) for distribution of their cars was an expense they didn’t need to bear.


Additionally, Tesla knew that moving to an entirely online buying experience

would reduce some of the costs associated with a retail sales strategy,

ultimately helping them to reduce the selling price of their cars, which also

appeals to their ideal buyer.


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Author Biography


I work with business owners and sales executives to accelerate their sales results by creating an environment of unstoppable selling. 💰


How do we do this?


We identify the best solution to achieve the fastest results which may include:

✅ Speaking at your conference or corporate event.

✅ Acting as your Concierge Sales Advisor.

✅ Designing your sales strategy to enter and grow new markets.

✅ Delivering customized training and skills development for your sales team.

✅ Providing one-to-one coaching or group coaching for your sales team.


Do you want to accelerate your sales results? Are you looking for more sales leads, to close more sales or improve your sales teams skills? If so, connect with me and send me a message.


To learn more about how we might support your sales growth objectives, send an email to support@shawncasemore.com, or call 833-644-7697 ☎️


Want to Learn More About Me❓


My first experience working in sales and marketing began at the age of 11, going door to door to pitch my yard maintenance services. I had more business then I knew what to do with, but enjoyed the selling more than the work 🤣.


When I launched my consulting business in 2009, it was a continuation of this passion. It gave me the opportunity to support others in the areas I have so passionately pursued since a very young age.


My passion to help as many sales professionals as possible prompted me to begin speaking professionally in 2010. 🎤 My keynote speeches and virtual speeches empower business owners, sales executives, and their teams to create environments of unstoppable selling.


📚 My latest books include: The Unstoppable Sales Machine (2022), The Unstoppable Organization (2017) and Operational Empowerment (2015).


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Title Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition

Author Shawn Casemore

Genre Business, Business Management


Book Blurb


A game-changing playbook featuring the latest trends in strategy, innovation, employee empowerment and collaboration


This practical guide from an experienced leader in business and operations management will change how you think, how you lead, and how your whole company operates. Addressing everything from strategy to innovation to leadership, it fuses traditional operational tactics such as efficiencies and supply chain management with customer, supplier and employee empowerment. This unique, integrated approach has proven to be the best approach to surviving in today’s tough market—and beating the competition at their own game.


Instead of looking for inspiration in other businesses’ best practices, Shawn Casemore urges you to seek ideas and solutions internally—by engaging sources internally and externally to your company in an effort to create a sustained vortex of business improvement. You’ll learn how to implement a structured approach to performance and productivity that disrupts the silo mentality, drives innovation, encourages collaboration all while empowering your employees—to reach even higher levels of operational performance.


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Title The Unstoppable Organization: Empower Your People, Engage Your Customers, and Grow Your Revenue

Author Shawn Casemore

Genre Business, Business Management


Book Blurb


Regardless of the sector your organization operates within or its size, increasing employee performance, building customer loyalty, and growing revenue are likely your top priorities.


How can you continually improve your employees’ morale and performance in a sustainable way? How can you stay ahead of your customers’ ever-changing needs without spending a fortune on technology? How will you survive financially amidst the rising costs of retaining talent, attracting customers, and introducing technology?

Whether you are a CEO, executive, or entrepreneur, in The Unstoppable Organization, Shawn Casemore will show you how to master the trilogy of success for unsurpassed performance as he shares insights, examples, and proven practices to:

  • Engage your people to increase their productivity and morale.

  • Empower your customers to become invested in and loyal ambassadors of your brand.

  • Gain clarity on where you should invest in order to achieve the highest possible ROI.

  • Increase creativity within your organization to tackle and overcome emerging challenges.

  • Prepare for the next generation of employees and customers.

Building and sustaining a highly competitive and profitable organization can be complex and confusing, but it needn’t be. The Unstoppable Organization shares insights and examples of dozens of companies who are growing leaps and bounds over their competition, all with a stabilized and highly engaged workforce who help them connect and satisfy their customers each and every day.


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